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Our Ethos – just be

Our Ethos – just be

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing reality obsolete.” – R. Buckminster Fuller

What’s a regenerative attitude? How should we be, as people, to change our existing reality? To change the way we work, everywhere?

Take regenerative economy. To build a regenerative economic model, you have to build regenerative businesses. And regenerative businesses need to be built with regenerative people.

How do you make a person regenerative? Well, you can’t. At least you can’t change someone. The only someone you can change, is you.

It would be an impossible task if we were asking you to change the whole world. We’re not. All you have to do, is begin. 

Every moment is a beginning. But until you begin, the task at hand seems difficult; sometimes impossible. In every moment you begin. And once you’ve finished beginning, you begin again. And again. And again. Eventually, all those tiny moments of beginning evolve your world.

Nothing’s ever fully done, or complete. We never really reach anywhere we could definitely call ‘the finish’. And what a good thing that is too. Because then it would be the end.

Thankfully, there’s no end. Because we’re always beginning. And if it’s always the beginning, then we have forever to change the ending.

Begin with IKÓ.

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